Wear, return, repeat: Our top picks for local online fashion rentals
Whether you're in Cape Town or Joburg, We know how stressful last-minute shopping can be - it's enough to make you dread attending an event or even a simple girl's night out. But, thankfully, there are two amazing entrepreneurs who chose to take that tedious work off your hands.
Alex Beazley, is the founder of Something Borrowed based in Joburg, and Rush Tush, the founder of Front Row in Cape Town. Both of these powerhouses were driven by their passion for fashion and their desire to make a positive impact on the environment. They're on a mission to curb the fast fashion industry and promote sustainable fashion practices. They're not just renting out gorgeous outfits, they're also helping to reduce waste and promote a more conscious approach to fashion.
Something Borrowed
Something Borrowed is an online dress rental platform in Johannesburg, that makes fashion fun, accessible, and sustainable. Founded by Alex Beazley, the platform offers a diverse range of stylish outfits for any occasion, catering to all shapes, sizes, and genders.
With a focus on sustainability, Something Borrowed promotes renting and reusing instead of buying, reducing textile waste and minimizing its ecological footprint. The platform also celebrates diversity and inclusivity, offering a range of sizes and styles to make everyone feel beautiful and confident.
As a women-owned and women-run business, Something Borrowed supports local designers and showcases their talents. By renting a dress, customers are not only looking great but also supporting local creativity and craftsmanship.
Front Row
Founded by GLAMOUR’S MoST GLAMOUROUS High Fashion Visionary award winner Rush Tush , Front Row is on a mission to empower women through an inclusive rental service that promotes sustainability in the fashion industry. The platform offers a wide range of local and international luxury brands, providing a more affordable and sustainable fashion solution.
By renting instead of buying, customers can reduce their environmental footprint and gain access to high-quality clothing. Front Row's community is a judgment-free space where women can express themselves freely, embracing their unique style and breaking free from fashion norms.
With a focus on sustainability and inclusivity, Front Row is redefining the fashion industry.