Londie London launched her braid business in 2023 in collaboration with Afrotex Prima Afro.
Image: Instagram/londie_london_official
Londie London is here to show Mzansi that she stands on business. Just a few years into her business, this media personality and musician recently shared snapshots of her bustling warehouse which is stacked high with cartons of her signature braids.
Following her split from her baby daddy, London launched her line of signature braids almost two years ago and she’s proving to be a savvy entrepreneur.
Recently, she shared photos on social media showcasing her packed warehouse filled with cartons of her hair products. The images highlight the steady growth of her business.
In her post, she expressed gratitude for her journey and the support she has received, stating, “It can only be you, God. Thank you guys for the endless support.”
Since entering the hair industry, London has focused on expanding her brand, demonstrating that she is committed to building a legacy. The braiding market in South Africa is on the rise, with increasing demand for quality products and services.
Reports indicate that more consumers are embracing protective hairstyles, contributing to the booming industry. The hair care market in South Africa is experiencing significant growth, with projections indicating a substantial increase in revenue over the next few years.
The South Africa Hair Care Market is estimated to reach approximately R9.5 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 6.18%, reaching about R13 billion by 2030.
London's venture aligns perfectly with this trend, showcasing her keen understanding of the market.
The reality star is not alone in her entrepreneurial pursuits; other South African celebrities, such as Sho Madjozi have also launched successful hair lines.
The "John Cena" singer is also making a name in the hair care scene with her vibrant line of braiding products that celebrate African hair and culture.
Known for her bold personality and colourful style, Madjozi has created a brand that speaks directly to the hearts of her fans, particularly the youth in Mzansi who are on the lookout for authentic hair care solutions.