#AgainstPeriodPoverty to host Cape Town fun run for a cause in Strandfontein

The Strandfontein Sports Ground in Cape Town will come alive on Saturday, with vibrant colours, community spirit, and a powerful mission to tackle period poverty.

The #AgainstPeriodPoverty Color Run invites everyone to lace up their sneakers, grab some sanitary pads, and join the fun, all while making a tangible difference in the lives of young girls and women.

Registration begins at 7.30am, with the run/walk starting at 8am.

“People can enter on the day by bringing five packets of sanitary pads to the venue, but we won’t turn anyone away if they only bring one or two packets,” said the founder and CEO of #AgainstPeriodPoverty, Lindsey Adams.

"The goal is to collect 3,000 packets, but this movement is just as much about raising awareness around period poverty and having fun as it is about donations.”

To participate, simply bring your sanitary pad donations to the Strandfontein Sports Ground on December 7. If you’re short on donations, no problem, sanitary pads will be available for purchase at the event.

Every participant who brings or buys five packets will be entered into a draw to win a R1,000 Loot.co.za voucher!

The event promises a lively atmosphere with food stalls from the Strandfontein MFMC, music, and even other sporting events like soccer playoffs and cricket matches taking place alongside the run.

“It’s more than just a run, it’s a community celebration,” said Adams.

“There’s something for everyone, whether you’re running, walking, or just there to show your support.”

Participants are encouraged to wear white to make the most of the colorful fun, as well as sunglasses or goggles, sunscreen, and comfortable running or walking shoes.

Adams also suggests bringing a towel, a change of clothes, and plastic to protect your car seats after the event.

“The colour is non-toxic and washes out, so don’t worry about stains. It’s all part of the fun!”

This year’s Color Run is supported by several corporate sponsors, including Loot.co.za, FNB, PSG Insure, BayPort Financial Services, Ruby Rose Feminine Sanitary Pads, and Westridge Pharmacy.

“Our sponsors aren’t just donating sanitary pads — they’re engaging with participants, sharing why they’re supporting this cause, and helping to raise awareness,” said Adams.

For Adams, the event represents more than just a single day of action — it’s part of a much larger mission.

“Period poverty is a global crisis that affects millions of young girls and women every single day,” she explained.

“Seven million girls in South Africa don’t have access to sanitary pads. This is about restoring their dignity and ensuring they don’t have to miss school because of something as natural as their period.”

If you can’t attend the Color Run, #AgainstPeriodPoverty welcomes donations year-round.

“We’re a registered NPO and call for donations 365 days a year,” said Adams.

“Anyone can contact us to contribute sanitary pads, monetary donations, or even arrange for us to visit schools and engage girls on menstrual hygiene.”

IOL