Melrose Arch – playground for the cosmopolitan – is the perfect host for an event focused on fashion, says Melrose Arch’s Marketing Manager, Khanyi Moyo. Picture: Eunice Driver
South African Fashion Week is moving from the Mall Of Africa to a new home in Melrose Arch.
Since 2020, SA Fashion Week has been held at MOA and, from September, the fashion franchise will be hosting fashion week at Johannesburg’s Melrose Arch Precinct.
Following a successful event for the SA Fashion Week SS24 collections, which introduced new elements such as the media lounge, the organisers are determined to adopt even more formats that will provide runway shows staged in an intriguing “never-used-before” space in Melrose Arch, with a line-up of lifestyle and brand activations throughout the precinct.
“SA Fashion Week’s vision over the past 27 years has been to explore sustainable business models that can leverage fashion’s economic and social influence for the benefit of all stakeholders involved,” said SAFW director Lucilla Booyzen.
“We are delighted to partner with one of the city’s most exciting lifestyle precincts, in one of its most historical areas, to develop yet another mutually beneficial venture.”
With SA Fashion Week moving to a new venue, guests can expect to experience all the fashion at their fingertips, from the runway shows to brand activations – the precinct will be a fashion frenzy.
“Everything from the sense of community to the cobbled pavements connecting the open-air environment from one node to the next makes this playground for the cosmopolitan the perfect host for an event focused on the future of sustainable fashion,” said Melrose Arch’s Marketing Manager, Khanyi Moyo.
“The double-volume basement parking, where the shows will take place, is safe and spacious enough to build the iconic runway and to create an edgy and eclectic environment for the SA Fashion Week experience without any disruptions to the precinct’s daily operations.”
The dates for SA Fashion Week AW25 collections have not yet to be confirmed but the event will take place in September.